Where we serve

  • Hotels
  • Restaurants
  • Spas and wellness properties
  • Yachts
  • Private clubs
  • Private aviation
  • Fashion, jewellery and motor houses
  • Private banks
  • Household and estate teams

These businesses often sell at many price points. We write for the people who serve the top end of them. It is a particular kind of job, with its own pressures and its own rewards.

Every customer is a guest

In all of these places, the customer is a guest. Face to face, that is simply true. Someone has come into your space, and you are the host.

The guest in front of you

Some guests have high expectations and many choices. They notice small things, and they remember them. They are also people, with good days and difficult ones. Behind a high expectation there is usually someone who wants what you want: for the moment to go well.

The people who serve

Serving at this level asks for skill, steadiness and a settled sense of yourself. It also brings real pleasure. People bring their important moments to these places. Celebrations, reunions, quiet recoveries. Those who serve are trusted with them.

What our courses add

We write for the realities of this world: high expectations, close judgement and long hours of attention. We explain what is happening and why it works. Then people can serve with confidence and ease.

See our first course